$3100 for my current ATT plan vs $2400 for t-mobile plan (add $10 per line for additional 2GB data).Īdd back the $400 iPhone subsidy ATT gives me per line. So on paper the T-mobile plans are $700 cheaper after 20 months (the time in between ATT subsidy upgrades). I use between1-2 GB data and my wife uses 1-2 GB data usually. $155 is my total bill with discounts and all taxes.
#T mobile family plans 4 lines upgrade
(My mother uses one line) and one line I keep as a ghost just to get another iPhone upgrade and immediately switch line to flip phone and cancel data.Ģ smartphone lines. I have 2 $30 iPhone data plans unlimited. 700 min plan with rollpver with any mobile and 10 A-list and $20 family unlimited text. So math gets fuzzy with ATT's $400 per line iPhone subsidy when trying to compare with T-mobile's new plans. PT: Adds analyst comments and additional details.But many of us get discounts. Manning said the lower cost should cut into T-Mobile's average revenue per user. He added that the promotional plan is $40 less than the current most comparable T-Mobile offer, which provides 3GB per line on a four-line plan. T-Mobile's other recent offers, such as the ETF-fee and music-streaming offers, were made permanent. Kevin Manning, an analyst for BMO Capital Markets, said in a note Monday that he thinks the promotion will have limited success in attracting new subscribers because the extra-data deal will eventually run out at the end of 2015. That limit became harder to reach when T-Mobile said last month it would no longer count streaming music data from the most popular services against its customers' cellular data limits. T-Mobile doesn't employ data caps on its plans, but it will slow down the connection speed once customers hit their high-speed limit. "We know that this is one of the busiest shopping seasons in the year," Mike Katz, a T-Mobile vice president of marketing, told CNET last week, "and we expect that this is going to be a really, really popular, powerful option for customers in the market.We have really high expectations for this." The company said the promotion is available for both current and new customers. Other carriers have cut prices and shook up their plans to better compete with T-Mobile.Ĭustomers can sign up for the new deal through September, and the boosted high-speed data lasts all the way until the end of 2015. The efforts have been effective in bringing in new users, but have also been costly for the company. The carrier, the fourth-largest in the nation by subscriber base, has been aggressively working to increase its customer base through a handful of offers, such as paying for customers' early termination fees to get out of their cell phone contracts with rival carriers.
The promotion could help T-Mobile continue to capture more customers, especially amid the school-shopping frenzy. In a blog post introducing the promotion, T-Mobile CEO John Legere took the opportunity to take shots at AT&T, as he's done repeatedly before, saying it "infuriates" him that his rival is selling its plan for $60 more to "hardworking families who could use that money for more important things."ĪT&T spokesman Mark Siegel said his company declined to comment about the post.
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